Senior Head of Communication

Human Value
Dettagli annuncio

Enti senza scopo di lucro

Marketing/Responsabile Comunicazione

da 5 a 10 anni

Tempo indeterminato


Out client is Amnesty International Italy, a global movement of more than 7 million people who campaign for a world where human rights are enjoyed by all. They reach almost every country in the world and have more than 2 million members and supporters who drive forward our fight for rights and more than 5 million activists who strengthen their calls for justice
They are independent of any government, political ideology, economic interest or religion, and are funded mainly by their membership and public donations.
After more than 50 years of groundbreaking achievements, Amnesty International is now embarking on a major process of evolution, to adapt to the dramatic changes in the world we operate in, and to increase the impact of our human rights work.


We are looking for a Senior Head of Communications for Amnesty International Italy. Based in Rome office

He/she will report to Country Director and supervise Press Manager and Head of Digital, Content Officer. At the same time, he/she will build collaborative working relationships with cross-functional business partners, media agencies, online and offline media, the News and Media team at the International Secretariat, Amnesty International staff and activists.

The purpose of the role is to plan and direct a programme of communications activities designed to promote and protect the image of AI as the Italy’s leading human rights organization.
This Communitation Unit manages a culture of effective and coordinated media and PR work across the movement; it oversees brand, media strategy, delivery and targeting of AI message.

The position includes an initial one-year fixed-term contract with prospects for subsequent stabilization.

Main Functions

The role involves, but is not limited to, the following functions:
  1. Define and manage a brand and communications strategy that delivers impact and awareness with Amnesty’s audiences, across a multi-channel programme, to support core business goals.
  2. Undertake crisis media work, analyse risk, drafting media strategies, statements and Q&A ensuring a timely media response to any critical developments.
  3. Supervision of all multi-channel products and media communications to ensure best practice and mitigate against risk.
  4. Media monitoring, analysis, reporting and CRM analysis in order to develop an evidence-based approach to maximize impact and awareness.

Main Responsabilities

In collaboration with co-workers the holder of this position will have these responsibilities:
  1. Build deep relationships with the media and engage with press, bloggers, analyst, influencers, agencies and the general public as a contact person in collaboration with team members.
  2. Craft compelling narratives that articulate differentiated value propositions and drive excitement for inter-trust communications across media, together with core business unit (Activism, Campaigning, Human Rights Education and Lobby).
  3. Manage the media plan around key human rights events (e.g. anniversaries); identify and coach organization spokespeople (including testimonials and right-holders), and prepare them for press briefings and speaking events in collaboration with the Spokesperson Unit.
  4. Work closely with the Spokesperson Unit for all relevant activities.
  5. Work closely with Fundraising colleagues to support non membership campaigns.
  6. Budget responsability


  1. Excellent knowledge in promoting a wide range of content on digital and traditional platforms, owned and earned; establishing effective partnerships with media and opinion leaders.
  2. Exceptional knowledge of content distribution landscape, digital and offline business models, stakeholders and supporters Internet/technology space.
  3. Deep understanding of national and international political and human rights trends, full professional proficiency in Italian and English language.

Organizational competencies

The Competency Dictionary of Amnesty International Italy focusses on “how” we work rather than on “what” we do, by defining behaviours expected of a group of workers cooperating to achieve a common objective.
  1. Audacious and Rigorous: we have a sense of hope, urgency, ambition and daring that drives us to take risks and to seek creative solutions. We aim to develop programmes that are effective and build confidence that our work is credible, politically astute and worth promoting.
  2. Agility and Responsibility: we are nimble, flexible and creative in the face of challenge, we make speedy decisions and deliver quickly and effectively. We confidently and transparently assess our performance and proactively pursue a result-driven culture.
  3. Challenging and Respectful: we support the right to challenge and are willing to question decisions, behaviours, and laws in the interest of achieving positive change externally and internally. We value the opinions, professional expertise and diversity.

Equality statement

Equality and diversity are core values and staff are expected to work to promote a constructive and thoughtful approach so as to shape an organization where the work of others is enhanced and respected.

Conflict of interest

Any public or other activity, affiliation or support to groups, organizations, personal associations or any other factors which may generate a real or perceived conflict of interest with the principles of Amnesty International (specifically independence and impartiality), raise a security problem, or otherwise prevent the achievement of the set goals or the carrying out of assigned functions, must be indicated immediately.
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